From Overwhelming to Organized: Scaling Global Product Management

With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity.

This means adapting your product information and marketing to your international audiences. When your catalog has thousands of products and is constantly changing, localization can seem impossible!

That’s why we’ve written this in-depth guide with Akeneo that outlines how to scale your product information for global customers.

From Overwhelming to Organized:  Scaling Global Product Management

What you'll find inside:

  • Key steps to identifying promising markets and localizing your product offering
  • Process for adapting your marketing and business to new markets
  • Country guides for promising cross-border markets
  • Technology overview for managing data and translation workflows

Read our

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