International Customer Acquisition


Marketers are constantly exploring new customer acquisition channels, from paid to organic reach. The high cost of customer acquisition means that marketers need to understand which channel is most effective, which can vary significantly by industry.

This report explores traffic sources in general as well as taking an in-depth look at 3 of the most digital industries: fashion, apps, and news & entertainment.

International Customer Acquisition

  • Most popular sources of traffic
  • Main differences between the UK, US, Germany, France and Italy
  • Effectiveness of paid traffic sources
  • Main differences between industries by country
  • Top keywords, social networks and referring websites
  • Business implications

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