5 Mistakes to Avoid
When Going Global


Walmart in Germany, Carrefour in Russia, Tesco in the US, Starbucks in Australia – even big companies aren’t immune to international failure. Despite being resounding successes at home, these giants failed to attract local consumers in these countries.

So why do some companies fail when trying to enter a new market? This guide outlines the most common mistakes so that you can avoid them:

5 Mistakes to Avoid When Going Global


  • The most common pitfalls companies make when expanding internationally
  • Real-life examples and analysis of international failures
  • Advice and best practices for entering new markets
  • Les étapes clés pour identifier ses pays cibles et construire une stratégie internationale réussie

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